How to Use This Table

• Choose 5–10 questions based on the goals of your interview and the type of audience you’re speaking with.
• Adapt to the Conversation: Let the interview flow naturally; use these questions as a guide and follow up on interesting responses.
• Use the answers to refine your assumptions, messaging, and offerings.

Result Expectations

By asking these questions, you’ll:

• Validate or refine your assumptions about your niche and audience.
• Discover actionable insights into their challenges, goals, and aspirations.
• Build stronger connections by showing genuine curiosity and interest in their experiences.

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Pro Tip: Use Audio Recording for Key Insights

Record your customer interviews (with permission) to focus on the conversation and capture key insights. Later, review the audio to identify patterns and actionable takeaways to refine your messaging and offerings.

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Customer Interview Question Table

Adjust your questions based on your audience and goals. Focus on "Challenges" and "Goals.” the biggest

Customer Interview Question Table

Customer Interview Question Table (example)

Instructions on how to create and use an online survey

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