Why work on this?

This exercise helps you uncover your unique skills and identify the audience that needs them most. By answering these prompts, you’ll create a niche statement that allows you to connect authentically and attract the right opportunities.

Preparation

• Set Aside Time: Dedicate 30–60 minutes in a quiet space to focus fully on this exercise.
• Reflect on Feedback: Think about any feedback from clients, colleagues, or friends that highlights your strengths or the value you’ve provided.
• Ready Your Tools: Use the provided Notion table or recreate it in a tool like Google Docs, Excel, or on paper.

Instructions: How to Work on This Reflective Self-Assessment Document

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Tip: Write down what comes to mind naturally—refine your answers later if needed.

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Result Expectations

By the end of this exercise, you’ll have:

• A clear understanding of your unique skills and strengths.
• A defined audience and their key pain points.
• A polished niche statement that positions you as the expert they need.

You’re just one step closer to building a brand that truly matters—let’s get started!

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Niche Statement Template:

"I help [audience] achieve [goal] by [unique method/approach]."

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Niche Research: Self-Reflective Assessment

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